---
title: "Digital Signage Best Practices"
canonical: "https://kb.uconn.edu/space/IKB/10890772766/Digital%20Signage%20Best%20Practices"
format: markdown
---
Digital signage provides a lot of freedom for creators when it comes to broadcasting their message. At UConn, you will be broadcasting to several audiences: students, staff and faculty, prospective students and their families, and visitors to the university. You will want to ask yourself a few questions when designing content for digital signage:

## Audience

- Who is the primary audience for this signage?
- Are there different segments within the audience that need specific messaging?

## Objectives

- What is the main objective of the content (inform, educate, entertain, advertise)?
- What are the takeaways you want from your audience?

## Content

- Is there a scheduled start or end date for when this content should be made visible?
- Is the content [accessible and inclusive for all viewers](https://kb.uconn.edu/space/IKB/10769929875/IT+Accessibility), including those with disabilities?

## Design

- Is the design visually appealing and aligned with [UConn’s branding guidelines](https://brand.uconn.edu/)?
- Is the text readable from a distance, and are the fonts and colors chosen appropriately?
- Is there a good balance between text and visuals to maintain engagement without overwhelming the viewer?

## Placement and Environment

- Where will the digital signage be located on campus (high traffic areas, specific departments/offices)?

## Feedback and Evaluation

- How will the effectiveness of the digital signage be measured?

## Related Articles

> Macro (contentbylabel)