---
title: "Google Analytics"
canonical: "https://kb.uconn.edu/space/IKB/10785227947/Google%20Analytics"
format: markdown
---
## Setting up Google Analytics for the first time

To track your site statistics, you must set up Google Analytics.

1. [Create a Google account](https://accounts.google.com/SignUp) for your department, school, college, or other functional group using a personal Google account.
2. Navigate to [Google Analytics](https://marketingplatform.google.com/about/analytics/).
3. Click **Sign in to Analytics.**
4. Click **Start Measuring**.
5. Under **Account Setup, **enter an account name. Each Google account can be associated with multiple analytics accounts.
6. Specify** Account Data Sharing**, and click **Next.**
7. Create a property with a name that describes the site the analytics will be on.
8. Click **Show advanced options** (below the property-setup fields).
9. Choose to create a **Google Analytics 4 property**.
  1. You can switch back and forth between properties using the [property selector](https://support.google.com/analytics/answer/10252712).
  2. Identifying Each Property
    If you named your property "Example" in step 5,
    - Google Analytics 4 property = Example - GA4 **98765432**
10. Click **Next** and provide information about your business.
11. Click **Create**.
12. Copy the **Google Analytics 4 property tracking code**.
13. Log in to your site.
14. Navigate to **Beehive Pro > Google Analytics > Account.**
15. Paste the Google Analytics 4 property tracking code into the **Measurement ID. **
16. You will be able to start viewing real-time analytics within a few hours. More detailed information will be available within 1-2 days.

### Accessing Your Google Analytics

[Sign into Analytics](https://marketingplatform.google.com/about/analytics/).

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