---
title: "Gravity Form"
canonical: "https://kb.uconn.edu/space/IKB/10782343619/Gravity%20Form"
format: markdown
---
Gravity Forms is a WordPress plugin used to build simple online forms to collect information (e.g., service requests, contact information, applications).

> ⚠️ Gravity Forms on Aurora should not be used to collect private or sensitive information such as Date of Birth, Social Security Number, etc. For personal information, use [Qualtrics](https://oire.uconn.edu/qualtrics/) or [Office 365 Form](https://uconn.atlassian.net/wiki/spaces/IKB/pages/10803053573) instead. Contact [webdev@uconn.edu](mailto:webdev@uconn.edu) if you need guidance on deciding which product to use.

Only **Site Administrators** by default can access the Gravity Forms plugin.  Administrators can allow **Editors **by updating the setting within a site at: **Dashboard > Settings > General > Gravity Form Access**.  Once logged into your site dashboard, click on **Forms** to see the options.

- <span style="color: #172b4d">[Creating a Form](https://docs.gravityforms.com/creating-a-form/)</span>
- <span style="color: #172b4d">[Embedding a Form](https://docs.gravityforms.com/embedding-a-form/)</span>
- <span style="color: #172b4d">[Configuring Notifications](https://docs.gravityforms.com/configuring-notifications-in-gravity-forms/)</span>
- <span style="color: #172b4d">[Reviewing Form Submissions](https://docs.gravityforms.com/reviewing-form-submissions/)</span>
- <span style="color: #172b4d">[Gravity PDF](https://uconn.atlassian.net/wiki/spaces/IKB/pages/10789816453)</span>
- [Survey Form](https://uconn.atlassian.net/wiki/spaces/IKB/pages/10841162811)
- [User Guides](https://docs.gravityforms.com/category/user-guides/getting-started/)

<span style="color: #000000">Gravity Forms provides merge tags that allow you to dynamically populate fields in forms using information about a user logged into your website. In order to use information about a user completing your form, </span>*[the page your form is on should be private](https://uconn.atlassian.net/wiki/spaces/IKB/pages/10784506493)*<span style="color: #000000">. This feature can be useful if, for example, you want to set up a newsletter subscription form. Using merge tags, you can </span><span style="color: #000000">[auto-fill the name and email address of a user](https://uconn.atlassian.net/wiki/spaces/IKB/pages/10782343623)</span><span style="color: #000000">.</span>

This video shows how to create a form and add it to a **Classic Editor** page.  See information on [adding a form to a Block Editor page](#block-editor).


> Macro (iframe)

(See [Aurora WordPress Training](https://aurora.uconn.edu/training/).)

## > Macro (anchor)

Block Editor

Key steps to add a Gravity Form to a Block Editor page:

- **Open the page:** Go to the page you want to add the Gravity Form to in the WordPress block editor.
- **Add a new block:** Click the "+" icon to add a new block.
- **Search for Gravity Forms:** In the search bar, type "Gravity Forms".
- **Select the Form block:** Under "Embeds", choose the "Form" block.
- **Choose your form:** In the dropdown menu that appears within the block, select the Gravity Form you want to embed.